Turn every website chat into a HubSpot contact

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HubSpot integration preview inside the Guzli agent

About this integration

Guzli is a HubSpot chatbot that qualifies leads on your website and writes the results into your CRM. New chats create contacts, conversations are logged to the contact timeline, and the answers to your qualifying questions can trigger HubSpot workflows.

What your agent can do

  • Contact creation: adds new visitors to HubSpot with the details they shared.
  • Timeline logging: saves each conversation on the contact's timeline.
  • Lead qualification: asks your qualifying questions and records the answers.
  • Meeting booking: books time on your team's HubSpot calendar.
  • Workflow triggers: starts HubSpot workflows from what happens in the chat.

How it works

  1. Install the app: Add Guzli from the HubSpot App Marketplace and authorize the connection.
  2. Map your fields: Match chat answers to HubSpot contact properties.
  3. Write your questions: Set the qualifying questions the agent should ask.
  4. Go live: Enable the agent on your website.

Explore other integrations

One agent across your whole stack. The same knowledge and the same brand voice, wherever the conversation goes.

Frequently asked questions

Install Guzli from the HubSpot App Marketplace and authorize it for your account. Then map chat fields to contact properties, write your qualifying questions, and enable the agent on your site.

Guzli sends contact details, conversation transcripts, and qualification answers to HubSpot. You choose which chat fields map to which contact properties.

Guzli writes only to the properties you map, and creates a contact only when a visitor shares their details. CRM integrations are included on the Standard plan and above.

No. The same website agent can qualify leads and answer support questions; HubSpot simply receives the records.

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