Sized for lean teams
Ada pricing is too high for your stage
Looking for
an alternative
to Ada?
Enterprise AI power without enterprise pricing
When compared with Ada, Guzli does this better
- Resolved without handoff
- 87%
- Time to first reply
- −41%
- CSAT across 9 markets
- 4.8★
Trusted by 100+ businesses
Why teams consider an Ada alternative
Live in days, not quarters
You need faster time-to-value
No implementation project
You don't have enterprise resources
No services engagement
You want AI without implementation projects
Procedures Step-by-step instructions you write in plain English, like a checklist for a new hire. Guzli follows them to handle refunds, bookings or order issues the same way every time. Learn more let you write plain-English steps the agent follows for repeatable customer requests.
Copilot An assistant for your team. Ask it about customer conversations to find trends and gaps in your answers, then review its suggested fixes before they go live. Learn more helps your team find patterns in customer conversations and review suggested improvements.
Everything in this section is based on public information reviewed January 2026.
Set it up the way you’d brief a new hire
Northwind Assistant / Knowledge
Search…⌘K
N
Knowledge
Everything your agent has learned, and where it came from.
412 MB of 1 GB14 of 200 sources
Health
Needs attention
Two sources are going stale and one connection stopped syncing.
Healthy
All sources fresh and every connection syncing.
Performance
84% of replies answered from knowledge
12% vs the last 30 days
Used most
- 1Help center214
- 2Return & refund policy.pdf186
- 3Shipping & delivery FAQ122
Replies grounded in each source · 30 days
Library
All14 Files3 Web pages3 Help articles2 Tickets & chats2 Notion pages2 Snippets1 Q&A1 Needs review12 Map Connections
Google Drive
Synced 2h ago
Notion
Synced 5h ago
Zendesk
Syncing now…
Intercom
Reconnect to keep syncingSynced just now
SharePoint
Synced yesterday
Syncing now
Reading help.northwind.com36 of 58 pages read
Search the library
Any status
Any app
Return & refund policy.pdf
Uploaded by you
checked 2h ago
ReadyProduct catalog — Spring 2026.xlsx
Uploaded by Maya
checked 2h ago
ReadyHandbook / Support playbook.docx
Drive · /Handbook
synced 2h ago
ReadyPricing
northwind.com/pricing
synced 6h ago
ReadyHelp center
northwind.com/help · 42 pages
synced yesterday
ReadyDeveloper docs
docs.northwind.com
reading nowsynced just now
ProcessingReadyGetting started with Northwind
Zendesk · Help center
synced 3h ago
ReadyShipping & delivery FAQ
Zendesk · Help center
synced 3h ago
ReadySolved tickets — March to May
Zendesk · 120 tickets
synced 3h ago
ReadyBilling conversations
Intercom · tagged “billing”
last synced 9 days ago
Needs attentionCompany handbook
Notion · 12 pages
synced 5h ago
ReadyProduct specs — Widgets 2.0
Notion · 4 pages
synced 5h ago
ReadyHoliday shipping cutoffs
Written by you
updated 3 days ago
ReadyTop customer questions
Written by Maya · 12 pairs
updated last week
ReadyMake it smarter
Small changes with an outsized effect on answers.
Split the shipping FAQ into per-region answers
Customers ask region-specific questions the current FAQ answers generically.
Not now
Add your order-tracking pages to the site crawl
Your agent explains tracking often but can't point to the actual steps.
Not now
Settle on one return window
Two sources disagree, so answers change depending on which one the agent quotes.
Not now
Review suggested content
3 drafts your agent wrote from real conversations
What should your agent learn?
Pick a source — you can add as many as you like.
Upload files
PDFs, docs, and spreadsheets from your computer.
Crawl a website
We read your site and keep it fresh.
Write it yourself
A quick note or ready-made answers.
Import from an app
Drive, Notion, Zendesk, Intercom, and more.
Website URL
https://
We'll crawl up to 200 pages and re-check weekly.
Northwind/Northwind Assistant● LiveN
Build / Instructions
Agent instructions
✓ Saved
You are the Northwind customer experience agent.
Be warm, direct, and concise. Start by understanding what the customer is trying to accomplish. Use approved sources for product and policy answers. Never invent an answer; say when something is not covered.
When an account change is requested, verify the customer first, follow the relevant procedure, and clearly confirm what changed.
Northwind/Northwind Assistant● LiveN
Build / Model
Choose a model
Claude Sonnet 4.6 Anthropic
Balanced reasoning and speed
Balanced reasoning and speed
GPT-5 OpenAI
Deep reasoning for complex cases
Deep reasoning for complex cases
Gemini 2.5 Pro Google
Strong long-context understanding
Strong long-context understanding
Grok 4 xAI
Fast, natural conversations
Fast, natural conversations
Automatic routing
Let Guzli select the best available model for each task while respecting your cost and latency limits.
Guzli vs Ada, side by side
Choose Guzli if you want enterprise-grade AI at SMB pricing. Choose Ada if you're an enterprise with dedicated implementation resources.
| Feature |  | |
|---|---|---|
| Decision criteria | ||
| Quick SetupAda requires implementation | Yes | No |
| Affordable Pricing | Yes | No |
| Start on a self-serve plan, no sales call | Yes | No |
| No per-resolution fee | Yes | No |
| Team members included in the plan, not billed per seat | Yes | Partial |
| Agent stays online when usage runs over | Yes | Partial |
| Choose the AI model each agent runs on | Yes | Partial |
| Chat and voice on one plan and one invoice | Yes | Partial |
| Channels | ||
| AI Chatbot | Yes | Yes |
| AI answers inbound phone calls | Yes | Partial |
| Outbound AI calls | Yes | Partial |
| AI replies to support email | Yes | Partial |
| WhatsApp, Messenger and Instagram | Yes | Partial |
| Slack | Yes | Partial |
| One knowledge base for chat and voice | Yes | Partial |
| Workflows | ||
| Enterprise AI | Yes | Yes |
| AI Actions | Yes | Yes |
| Procedures — plain-English instructions for repeatable work Step-by-step instructions you write in plain English, like a checklist for a new hire. Guzli follows them to handle refunds, bookings or order issues the same way every time. Learn more | Yes | Partial |
| Creates tickets in Zendesk, HubSpot or Salesforce | Yes | Partial |
| Trains on past tickets and help-center content | Yes | Partial |
| Pauses for human approval before sensitive steps | Yes | Partial |
| Copilot — answers and insights from customer conversations An assistant for your team. Ask it about customer conversations to find trends and gaps in your answers, then review its suggested fixes before they go live. Learn more | Yes | — |
| Testing | ||
| Simulate customer conversations before going live | Yes | Partial |
| Regression suite re-runs on every change | Yes | Partial |
| Full trace of what the agent retrieved and did | Yes | Partial |
| Security | ||
| SOC 2 Type II | Yes | Partial |
| GDPR compliance | Yes | Partial |
| SAML single sign-on (SSO) | Yes | Partial |
| Custom roles and permissions | Yes | Partial |
| Audit logs of every dashboard change | Yes | Partial |
| Customer data never used to train models | Yes | Partial |
Frequently asked questions
Choose Guzli if you want enterprise-grade AI at SMB pricing. Choose Ada if you're an enterprise with dedicated implementation resources.
Quote-based enterprise pricing, typically tied to automated-resolution volume.
Migration is easy; plan for under 5 minutes. 1. Sign up for Guzli. 2. Connect your knowledge base. 3. Guzli trains on your content. 4. Add the chat widget. 5. Configure AI actions.
Yes. Hobby, Standard and Pro are bought self-serve on the pricing page with no sales call: sign up, connect your website and help center, and test the agent on your own content. Enterprise is the plan that starts with a demo.
One Guzli agent answers website chat, support email, WhatsApp, Messenger, Instagram and Slack, and on Standard and Pro it also answers and places phone calls, all from the same knowledge base and the same inbox.
Guzli is SOC 2 Type II certified and GDPR compliant, and Enterprise plans add SAML single sign-on, custom roles and permissions, and audit logs of every dashboard change. Your data is never used to train models.
Discover how we stand out from other competitors
Side-by-side comparisons of Guzli and the AI chatbot, helpdesk, and voice agent platforms support teams shortlist most.
Guzli vs Intercom›
Guzli vs Intercom is a front line versus a full customer messaging suite.
Guzli vs Zendesk›
Guzli vs Zendesk is a suite with seats and automated resolutions versus chat plus voice plus phone on one published plan.
Guzli vs Forethought›
AI support automation at accessible pricing
Guzli vs Freshdesk›
Guzli vs Freshdesk is a suite with seats and session packs versus chat plus voice plus phone on one published plan.
Guzli vs Help Scout›
Help Scout runs the human inbox.
Explore other features
One agent across the whole platform. The same knowledge, the same brand voice, wherever the conversation goes.
Product overview
Build, deploy and optimize AI Agents.
Procedures
Train your agent like a new teammate.
Helpdesk
Hand off complex issues to humans.
Copilot
Ask your conversations what customers need.
Email campaigns
Send campaigns that start a conversation.
Voice campaigns
Reach customers with a natural voice.
The world’s best customer experiences run on Guzli
Join 100+ teams using Guzli to build AI agents that deliver exceptional support at scale — across chat, email, and voice.