Billing you can forecast
Fin bills an Assumed Resolution when the customer leaves after the last AI answer
Looking for
an alternative
to Intercom?
Guzli vs Intercom is a front line versus a full customer messaging suite.
When compared with Intercom, Guzli does this better
- Per-resolution fees
- $0
- Hobby plan, chat only
- $49/mo
- Voice on the Standard plan
- $149 + 16¢/min
- Knowledge base for chat and voice
- 1
Trusted by 100+ businesses
Why teams consider an Intercom alternative
Fewer meters on one invoice
Seats plus $0.99/$9.99 outcome fees make monthly cost hard to forecast
Just the AI front line
You mainly need an AI front line, not product tours and a full suite
Chat and voice on one agent
You want website chat and self-serve voice on one knowledge base, and you will keep the desk
Procedures Step-by-step instructions you write in plain English, like a checklist for a new hire. Guzli follows them to handle refunds, bookings or order issues the same way every time. Learn more let you write plain-English steps the agent follows for repeatable customer requests.
Copilot An assistant for your team. Ask it about customer conversations to find trends and gaps in your answers, then review its suggested fixes before they go live. Learn more helps your team find patterns in customer conversations and review suggested improvements.
Everything in this section is based on public information reviewed September 2026.
Set it up the way you’d brief a new hire
Northwind Assistant / Knowledge
Search…⌘K
N
Knowledge
Everything your agent has learned, and where it came from.
412 MB of 1 GB14 of 200 sources
Health
Needs attention
Two sources are going stale and one connection stopped syncing.
Healthy
All sources fresh and every connection syncing.
Performance
84% of replies answered from knowledge
12% vs the last 30 days
Used most
- 1Help center214
- 2Return & refund policy.pdf186
- 3Shipping & delivery FAQ122
Replies grounded in each source · 30 days
Library
All14 Files3 Web pages3 Help articles2 Tickets & chats2 Notion pages2 Snippets1 Q&A1 Needs review12 Map Connections
Google Drive
Synced 2h ago
Notion
Synced 5h ago
Zendesk
Syncing now…
Intercom
Reconnect to keep syncingSynced just now
SharePoint
Synced yesterday
Syncing now
Reading help.northwind.com36 of 58 pages read
Search the library
Any status
Any app
Return & refund policy.pdf
Uploaded by you
checked 2h ago
ReadyProduct catalog — Spring 2026.xlsx
Uploaded by Maya
checked 2h ago
ReadyHandbook / Support playbook.docx
Drive · /Handbook
synced 2h ago
ReadyPricing
northwind.com/pricing
synced 6h ago
ReadyHelp center
northwind.com/help · 42 pages
synced yesterday
ReadyDeveloper docs
docs.northwind.com
reading nowsynced just now
ProcessingReadyGetting started with Northwind
Zendesk · Help center
synced 3h ago
ReadyShipping & delivery FAQ
Zendesk · Help center
synced 3h ago
ReadySolved tickets — March to May
Zendesk · 120 tickets
synced 3h ago
ReadyBilling conversations
Intercom · tagged “billing”
last synced 9 days ago
Needs attentionCompany handbook
Notion · 12 pages
synced 5h ago
ReadyProduct specs — Widgets 2.0
Notion · 4 pages
synced 5h ago
ReadyHoliday shipping cutoffs
Written by you
updated 3 days ago
ReadyTop customer questions
Written by Maya · 12 pairs
updated last week
ReadyMake it smarter
Small changes with an outsized effect on answers.
Split the shipping FAQ into per-region answers
Customers ask region-specific questions the current FAQ answers generically.
Not now
Add your order-tracking pages to the site crawl
Your agent explains tracking often but can't point to the actual steps.
Not now
Settle on one return window
Two sources disagree, so answers change depending on which one the agent quotes.
Not now
Review suggested content
3 drafts your agent wrote from real conversations
What should your agent learn?
Pick a source — you can add as many as you like.
Upload files
PDFs, docs, and spreadsheets from your computer.
Crawl a website
We read your site and keep it fresh.
Write it yourself
A quick note or ready-made answers.
Import from an app
Drive, Notion, Zendesk, Intercom, and more.
Website URL
https://
We'll crawl up to 200 pages and re-check weekly.
Northwind/Northwind Assistant● LiveN
Build / Instructions
Agent instructions
✓ Saved
You are the Northwind customer experience agent.
Be warm, direct, and concise. Start by understanding what the customer is trying to accomplish. Use approved sources for product and policy answers. Never invent an answer; say when something is not covered.
When an account change is requested, verify the customer first, follow the relevant procedure, and clearly confirm what changed.
Northwind/Northwind Assistant● LiveN
Build / Model
Choose a model
Claude Sonnet 4.6 Anthropic
Balanced reasoning and speed
Balanced reasoning and speed
GPT-5 OpenAI
Deep reasoning for complex cases
Deep reasoning for complex cases
Gemini 2.5 Pro Google
Strong long-context understanding
Strong long-context understanding
Grok 4 xAI
Fast, natural conversations
Fast, natural conversations
Automatic routing
Let Guzli select the best available model for each task while respecting your cost and latency limits.
Guzli vs Intercom, side by side
Choose Guzli if you want chat plus voice without per-resolution fees, and you will keep Intercom or Zendesk as the desk. Choose Intercom if you need the full messaging suite and product tours. Choose Zendesk if ITSM is the system of record.
| Feature |  | Intercom |
|---|---|---|
| Decision criteria | ||
| Full messaging suite / product toursIntercom is the suite: inbox, series, product tours, outbound. Product tours and Series sit on Proactive Support Plus ($99/mo plus Messages Sent after 500). Guzli does not replace tours. Zendesk is the ITSM desk | No | Yes |
| Full ITSM / ticketing deskZendesk is the IT service management (ITSM) desk. Guzli auto-creates tickets and keeps Zendesk or Intercom. It is not an ITSM | No | Partial |
| Per-resolution / assumed-resolution feeFin bills $0.99 when a customer leaves after Fin’s last answer (Assumed Resolution). Fin for Sales qualification is $9.99; self-serve qualification is $0.99. Guzli has no per-resolution fee | No | Yes |
| Per-seat billingIntercom Full seats: Essential $29/$39, Advanced $85/$99, Expert $132/$139 (annual / monthly). Guzli publishes a plan with included members (Hobby 1, Standard 3, Pro 10), not extra dollars per extra agent. Zendesk is also seat-metered | No | Yes |
| Published plan + talk ¢/minGuzli Hobby $49 chat only (1,000 credits); Standard $149 + 16¢/min; Pro $499 + 14¢/min. Overages billed; bot stays up | Yes | No |
| Start on a self-serve plan, no sales call | Yes | Partial |
| No-code setup for support and ops teams | Yes | Partial |
| Agent stays online when usage runs over | Yes | Partial |
| Channels | ||
| Self-serve inbound / outbound voiceGuzli voice starts on Standard. Fin Voice is limited to select customers partnered with Intercom Sales; pricing is via an Account Manager. Intercom is messaging-first with gated voice | Yes | Partial |
| Inbox (Email, Chat, Voice, Slack, WhatsApp)Intercom and Zendesk are mature inboxes. Guzli is the AI layer across those channels, not a desk replacement | Yes | Yes |
| Website chat widget | Yes | Yes |
| AI replies to support email | Yes | Partial |
| WhatsApp, Messenger and Instagram | Yes | Partial |
| Slack | Yes | Partial |
| One knowledge base for chat and voice | Yes | Partial |
| Workflows | ||
| AI front line (keep the desk)Guzli sits in front of Intercom or Zendesk. Fin lives inside Intercom. Zendesk AI lives inside Zendesk | Yes | Partial |
| AI that takes actionsFin does take actions (Procedures, APIs, MCP). Guzli ships named allowlist tools (Shopify, Stripe, Calendly, Zendesk, HubSpot, Salesforce, Slack, WhatsApp, Zapier, custom API) when those jobs apply | Yes | Yes |
| Knowledge from the website plus Zendesk, HubSpot, or Salesforce ticketsGuzli trains on the website plus Zendesk, HubSpot, or Salesforce tickets. Knowledge self-improves from those sources | Yes | Partial |
| Procedures — plain-English instructions for repeatable work Step-by-step instructions you write in plain English, like a checklist for a new hire. Guzli follows them to handle refunds, bookings or order issues the same way every time. Learn more | Yes | Yes |
| Creates tickets in Zendesk, HubSpot or Salesforce | Yes | Partial |
| Trains on past tickets and help-center content | Yes | Partial |
| Copilot — answers and insights from customer conversations An assistant for your team. Ask it about customer conversations to find trends and gaps in your answers, then review its suggested fixes before they go live. Learn more | Yes | — |
| Testing | ||
| Simulate customer conversations before going live | Yes | Partial |
| Regression suite re-runs on every change | Yes | Partial |
| Full trace of what the agent retrieved and did | Yes | Partial |
| Security | ||
| SOC 2 Type II | Yes | Partial |
| GDPR compliance | Yes | Partial |
| SAML single sign-on (SSO) | Yes | Partial |
| Custom roles and permissions | Yes | Partial |
| Audit logs of every dashboard change | Yes | Partial |
| Customer data never used to train models | Yes | Partial |
Frequently asked questions
It is Intercom’s name for a Fin conversation that ends after Fin’s last answer with no further help requested. Intercom Help says that event will be charged at the $0.99 resolution rate. A human escalation for frustration is a different, non-billed path.
Fin takes actions. Procedures, APIs, and MCP connectors are documented. Do not treat Fin as a talk-only bot when you already run those workflows.
No. Fin Voice is sales-gated. Intercom documents it as limited to select customers partnered with Sales, with pricing via an Account Manager. Guzli voice starts on the published Standard plan.
No. The usual shape is Guzli in front, Intercom or Zendesk kept as the desk. Rip only if you no longer need tours, Series, and the shared inbox.
Yes. Chat from $49/mo; voice starts Standard $149 + 16¢/min. Intercom: Per-seat Intercom plans (Essential $29/$39, Advanced $85/$99, Expert $132/$139 annual/monthly) plus Fin outcome fees: $0.99 per resolution, Procedure handoff, or disqualification; $9.99 per Fin for Sales qualification; $0.99 per self-serve qualification. One outcome per conversation. A customer leaving after Fin’s answer is billed as an Assumed Resolution. Fin Voice is limited to select customers partnered with Intercom Sales; pricing is via an Account Manager. Product tours and Series require Proactive Support Plus ($99/mo, 500 Messages Sent included).
Plan for a few days of parallel pilot — not a measured install time. 1. Export help center articles, macros, and the intents Fin currently handles — history and Series do not move automatically. 2. Connect Guzli to the website plus Intercom or Zendesk tickets so chat and voice train once. 3. Rebuild top Fin workflows as Guzli actions (Shopify, Stripe, Calendly, HubSpot, Salesforce, custom API) — Procedures do not import. 4. Put Guzli in front of Intercom or Zendesk — auto-create tickets, keep the desk. 5. Run a short parallel pilot, then switch the messenger on a pilot page once answers, escalations, and actions are stable.
Discover how we stand out from other competitors
Side-by-side comparisons of Guzli and the AI chatbot, helpdesk, and voice agent platforms support teams shortlist most.
Guzli vs Zendesk›
Guzli vs Zendesk is a suite with seats and automated resolutions versus chat plus voice plus phone on one published plan.
Guzli vs Help Scout›
Help Scout runs the human inbox.
Guzli vs Tidio›
Guzli vs Tidio is two bills.
Guzli vs Crisp›
Guzli vs Crisp is a workspace inbox plus Hugo (written AI) credits that stop versus a published Guzli plan plus talk ¢/min.
Guzli vs Freshdesk›
Guzli vs Freshdesk is a suite with seats and session packs versus chat plus voice plus phone on one published plan.
Explore other features
One agent across the whole platform. The same knowledge, the same brand voice, wherever the conversation goes.
Product overview
Build, deploy and optimize AI Agents.
Procedures
Train your agent like a new teammate.
Helpdesk
Hand off complex issues to humans.
Copilot
Ask your conversations what customers need.
Email campaigns
Send campaigns that start a conversation.
Voice campaigns
Reach customers with a natural voice.
The world’s best customer experiences run on Guzli
Join 100+ teams using Guzli to build AI agents that deliver exceptional support at scale — across chat, email, and voice.