Billing you can forecast
Ticket bundles plus $0.90 AI resolutions and $1.50 automation overages spike in peak season
Looking for
an alternative
to Gorgias?
Guzli vs Gorgias is two products and two jobs.
When compared with Gorgias, Guzli does this better
- Hobby plan, chat only
- $49/mo
- Voice on the Standard plan
- $149 + 16¢/min
- Knowledge base for chat and voice
- 1
Trusted by 100+ businesses
Why teams consider a Gorgias alternative
Chat and voice on one agent
A single conversation can consume a helpdesk ticket plus Voice and SMS tickets
One knowledge base for every channel
You wanted four-surface chat plus voice plus phone on one published bill, in front of the desk
Keep the desk you already run
You are leaving the helpdesk — pairing Guzli is the honest default if you still need native refunds
Procedures Step-by-step instructions you write in plain English, like a checklist for a new hire. Guzli follows them to handle refunds, bookings or order issues the same way every time. Learn more let you write plain-English steps the agent follows for repeatable customer requests.
Copilot An assistant for your team. Ask it about customer conversations to find trends and gaps in your answers, then review its suggested fixes before they go live. Learn more helps your team find patterns in customer conversations and review suggested improvements.
Everything in this section is based on public information reviewed September 2026.
Set it up the way you’d brief a new hire
Northwind Assistant / Knowledge
Search…⌘K
N
Knowledge
Everything your agent has learned, and where it came from.
412 MB of 1 GB14 of 200 sources
Health
Needs attention
Two sources are going stale and one connection stopped syncing.
Healthy
All sources fresh and every connection syncing.
Performance
84% of replies answered from knowledge
12% vs the last 30 days
Used most
- 1Help center214
- 2Return & refund policy.pdf186
- 3Shipping & delivery FAQ122
Replies grounded in each source · 30 days
Library
All14 Files3 Web pages3 Help articles2 Tickets & chats2 Notion pages2 Snippets1 Q&A1 Needs review12 Map Connections
Google Drive
Synced 2h ago
Notion
Synced 5h ago
Zendesk
Syncing now…
Intercom
Reconnect to keep syncingSynced just now
SharePoint
Synced yesterday
Syncing now
Reading help.northwind.com36 of 58 pages read
Search the library
Any status
Any app
Return & refund policy.pdf
Uploaded by you
checked 2h ago
ReadyProduct catalog — Spring 2026.xlsx
Uploaded by Maya
checked 2h ago
ReadyHandbook / Support playbook.docx
Drive · /Handbook
synced 2h ago
ReadyPricing
northwind.com/pricing
synced 6h ago
ReadyHelp center
northwind.com/help · 42 pages
synced yesterday
ReadyDeveloper docs
docs.northwind.com
reading nowsynced just now
ProcessingReadyGetting started with Northwind
Zendesk · Help center
synced 3h ago
ReadyShipping & delivery FAQ
Zendesk · Help center
synced 3h ago
ReadySolved tickets — March to May
Zendesk · 120 tickets
synced 3h ago
ReadyBilling conversations
Intercom · tagged “billing”
last synced 9 days ago
Needs attentionCompany handbook
Notion · 12 pages
synced 5h ago
ReadyProduct specs — Widgets 2.0
Notion · 4 pages
synced 5h ago
ReadyHoliday shipping cutoffs
Written by you
updated 3 days ago
ReadyTop customer questions
Written by Maya · 12 pairs
updated last week
ReadyMake it smarter
Small changes with an outsized effect on answers.
Split the shipping FAQ into per-region answers
Customers ask region-specific questions the current FAQ answers generically.
Not now
Add your order-tracking pages to the site crawl
Your agent explains tracking often but can't point to the actual steps.
Not now
Settle on one return window
Two sources disagree, so answers change depending on which one the agent quotes.
Not now
Review suggested content
3 drafts your agent wrote from real conversations
What should your agent learn?
Pick a source — you can add as many as you like.
Upload files
PDFs, docs, and spreadsheets from your computer.
Crawl a website
We read your site and keep it fresh.
Write it yourself
A quick note or ready-made answers.
Import from an app
Drive, Notion, Zendesk, Intercom, and more.
Website URL
https://
We'll crawl up to 200 pages and re-check weekly.
Northwind/Northwind Assistant● LiveN
Build / Instructions
Agent instructions
✓ Saved
You are the Northwind customer experience agent.
Be warm, direct, and concise. Start by understanding what the customer is trying to accomplish. Use approved sources for product and policy answers. Never invent an answer; say when something is not covered.
When an account change is requested, verify the customer first, follow the relevant procedure, and clearly confirm what changed.
Northwind/Northwind Assistant● LiveN
Build / Model
Choose a model
Claude Sonnet 4.6 Anthropic
Balanced reasoning and speed
Balanced reasoning and speed
GPT-5 OpenAI
Deep reasoning for complex cases
Deep reasoning for complex cases
Gemini 2.5 Pro Google
Strong long-context understanding
Strong long-context understanding
Grok 4 xAI
Fast, natural conversations
Fast, natural conversations
Automatic routing
Let Guzli select the best available model for each task while respecting your cost and latency limits.
Guzli vs Gorgias, side by side
Choose Guzli if you want the same agent on website chat and the phone, and you will keep Gorgias for the desk. Choose Gorgias if native refunds, macros, TikTok Shop, and a ticket inbox are the job. Choose Re:amaze if you want a per-seat ecommerce desk instead of ticket meters.
| Feature |  | |
|---|---|---|
| Decision criteria | ||
| Ticket + automation metersLive cards with AI Agent on (28 Aug 2026; JS calculator not re-extracted 20 Sep 2026): Starter $40 / Basic $90 / Pro $550 / Advanced $1,430. Most plans $0.90; Starter $1.00; overage $1.50. Re:amaze is per-seat | No | Yes |
| Per-seat billingLive gorgias.com table (28 Aug 2026): Starter 3 seats; Basic / Pro / Advanced 500. App Store still says unlimited agents on Basic+. Prefer the live table | No | Partial |
| Pricing published on the website | Yes | Yes |
| Start on a self-serve plan, no sales call | Yes | Partial |
| No-code setup for support and ops teams | Yes | Partial |
| No per-resolution fee | Yes | No |
| Agent stays online when usage runs over | Yes | Yes |
| Choose the AI model each agent runs on | Yes | Partial |
| Channels | ||
| Shopify-native ticket inbox (email, social, TikTok Shop)Keep Gorgias for email, social, TikTok Shop, macros (saved reply workflows), and order-edit tickets. Guzli does not replace that desk. Re:amaze is the per-seat ecommerce inbox | No | Yes |
| Website chat + on-site voice + inbound + outbound on one knowledge baseGuzli voice starts on Standard, not Hobby. Gorgias Voice and SMS are paid add-ons metered as tickets, not a published ¢/min receptionist | Yes | Partial |
| Inbox (Email, Chat, Voice, Slack, WhatsApp)Gorgias also covers forms and TikTok Shop. Guzli does not replace wall comments or TikTok Shop tickets | Yes | Yes |
| Website chat widget | Yes | Partial |
| AI answers inbound phone calls | Yes | Partial |
| Outbound AI calls | Yes | Partial |
| AI replies to support email | Yes | Partial |
| Workflows | ||
| Native order cancel / discount / refund / editsGorgias native Shopify order actions are the reason stores stay. Guzli ships Shopify, BigCommerce, WooCommerce, PrestaShop, and Stripe. Not a Magento helpdesk replacement | Partial | Yes |
| Generative AI AgentGorgias AI Agent is generative (OpenAI partner) and trains on Shopify data, the site, Help Center, and docs | Yes | Yes |
| Knowledge from the website plus Zendesk, HubSpot, or Salesforce ticketsGuzli trains on the website plus Zendesk, HubSpot, or Salesforce tickets. There is no Gorgias ticket-import connector | Yes | Partial |
| Macros / 500-agent peak staffingGuzli does not replace macros or a 500-agent peak desk. That is the helpdesk job | No | Yes |
| Full IT service desk beyond ecommerceIf the job is a full IT service desk, see Guzli vs Zendesk at /compare/zendesk/. Gorgias and Re:amaze are ecommerce inboxes | No | No |
| Takes actions in your tools: refunds, bookings, lookups | Yes | Partial |
| Procedures — plain-English instructions for repeatable work Step-by-step instructions you write in plain English, like a checklist for a new hire. Guzli follows them to handle refunds, bookings or order issues the same way every time. Learn more | Yes | — |
| Copilot — answers and insights from customer conversations An assistant for your team. Ask it about customer conversations to find trends and gaps in your answers, then review its suggested fixes before they go live. Learn more | Yes | — |
| Testing | ||
| Simulate customer conversations before going live | Yes | Partial |
| Regression suite re-runs on every change | Yes | Partial |
| Full trace of what the agent retrieved and did | Yes | Partial |
| Security | ||
| SOC 2 Type II | Yes | Partial |
| GDPR compliance | Yes | Partial |
| SAML single sign-on (SSO) | Yes | Partial |
| Custom roles and permissions | Yes | Partial |
| Audit logs of every dashboard change | Yes | Partial |
| Customer data never used to train models | Yes | Partial |
Frequently asked questions
Choose Guzli if you want the same agent on website chat and the phone, and you will keep Gorgias for the desk. Choose Gorgias if native refunds, macros, TikTok Shop, and a ticket inbox are the job. Choose Re:amaze if you want a per-seat ecommerce desk instead of ticket meters.
Ticket plus automation meters. Live gorgias.com cards with Add AI Agent on (28 Aug 2026; JS calculator not re-extracted 20 Sep 2026): Starter $40/mo monthly-only (50 tickets + 30 automated, 3 seats, overage +$0.40 ticket / +$1.50 automation); Basic $90/mo ($77 annual, 300 + 30); Pro $550/mo ($471 annual, 2,000 + 190); Advanced $1,430/mo ($1,227 annual, 5,000 + 530); Enterprise custom. Implied AI unit: Starter $1.00, others $0.90. Billing docs re-opened 20 Sep 2026 still describe both fees on one fully automated ticket. Shopify App Store helpdesk-only stickers $10/$60/$360/$900 do not include AI Agent.
Migration is moderate; plan for a few days. 1. Keep Gorgias for email, social, TikTok Shop, macros, and order-edit tickets unless you are leaving the helpdesk. 2. Connect Guzli to the website plus Zendesk, HubSpot, or Salesforce tickets — there is no Gorgias ticket-import connector. 3. Map storefront intents to named tools: Shopify, BigCommerce, WooCommerce, PrestaShop, Stripe, Calendly, Slack, WhatsApp, Zapier, custom API. 4. Put Guzli on the site for chat and, on Standard or Pro, on-site voice; auto-create tickets back into the desk you keep. 5. Run a short parallel pilot on product and shipping pages, then switch the widget once answers and escalations are stable.
Yes. Hobby, Standard and Pro are bought self-serve on the pricing page with no sales call: sign up, connect your website and help center, and test the agent on your own content. Enterprise is the plan that starts with a demo.
One Guzli agent answers website chat, support email, WhatsApp, Messenger, Instagram and Slack, and on Standard and Pro it also answers and places phone calls, all from the same knowledge base and the same inbox.
Guzli is SOC 2 Type II certified and GDPR compliant, and Enterprise plans add SAML single sign-on, custom roles and permissions, and audit logs of every dashboard change. Your data is never used to train models.
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Explore other features
One agent across the whole platform. The same knowledge, the same brand voice, wherever the conversation goes.
Product overview
Build, deploy and optimize AI Agents.
Procedures
Train your agent like a new teammate.
Helpdesk
Hand off complex issues to humans.
Copilot
Ask your conversations what customers need.
Email campaigns
Send campaigns that start a conversation.
Voice campaigns
Reach customers with a natural voice.
The world’s best customer experiences run on Guzli
Join 100+ teams using Guzli to build AI agents that deliver exceptional support at scale — across chat, email, and voice.