Guzli vs Gorgias
Guzli vs Gorgias is two products and two jobs. Gorgias is the Shopify-native helpdesk: email, live chat, forms, Facebook, Instagram, TikTok Shop, and WhatsApp in one ticket inbox, plus a generative AI Agent that trains on Shopify data, the site, Help Center, and docs. Tickets and automations are separate meters. Guzli is the same agent on website chat and the phone — no-code, one knowledge base, one published bill. Hobby is $49 chat only. Voice starts on Standard. Most Shopify teams should keep Gorgias for the desk. The third column is Re:amaze.
Quick verdict: Choose Guzli if you want the same agent on website chat and the phone, and you will keep Gorgias for the desk. Choose Gorgias if native refunds, macros, TikTok Shop, and a ticket inbox are the job. Choose Re:amaze if you want a per-seat ecommerce desk instead of ticket meters.
From $49/mo, flat — cancel anytime.
Shopify tickets versus storefront chat and the phone
| Feature | Guzli | Gorgias | Re:amaze |
|---|---|---|---|
| Shopify-native ticket inbox (email, social, TikTok Shop) | |||
| Native order cancel / discount / refund / edits | Partial | Partial | |
| Generative AI Agent | Partial | ||
| Website chat + on-site voice + inbound + outbound on one knowledge base | Partial | ||
| Ticket + automation meters | |||
| Per-seat billing | Partial | ||
| Inbox (Email, Chat, Voice, Slack, WhatsApp) | |||
| Knowledge from the website plus Zendesk, HubSpot, or Salesforce tickets | Partial | Partial | |
| Macros / 500-agent peak staffing | Partial | ||
| Full ITSM / breadth beyond ecommerce |
Ticket plus automation meters versus plan plus talk
App Store stickers are not the AI plan. Guzli is not an App Store app.
Guzli pricing
From $49/mo
- Hobby is $49 chat-only — no per-seat fees
- Voice starts Standard at $149 + 16¢/min; Pro is $499 + 14¢/min
- Named tools: Shopify, Stripe, Calendly, Slack, WhatsApp, and the desks you keep
- Not a Shopify App Store app
Gorgias pricing model
Ticket plus automation meters. Live gorgias.com cards with Add AI Agent on (28 Aug 2026): Starter $40/mo monthly-only (50 tickets + 30 automated, 3 seats, overage +$0.40 ticket / +$1.50 automation); Basic $90/mo ($77 annual, 300 + 30); Pro $550/mo ($471 annual, 2,000 + 190); Advanced $1,430/mo ($1,227 annual, 5,000 + 530); Enterprise custom. Implied AI unit: Starter $1.00, others $0.90. Shopify App Store helpdesk-only stickers $10/$60/$360/$900 do not include AI Agent.
What to model before committing
- • Your expected monthly conversations and calls
- • Seats or usage meters that grow with your team
- • Add-ons needed to match an all-in-one platform
Model summary based on published pricing at the time of writing — check Gorgias’s site for current numbers.
Why stores keep native refunds
Gorgias’s native Shopify wins
- • Shopify-native helpdesk — order, customer, and product in the ticket; cancel, discount, upsell, refund, and order edits
- • Unified inbox for email, live chat, forms, Facebook, Instagram, TikTok Shop, and WhatsApp
- • Generative AI Agent (OpenAI partner) trained on Shopify data, the site, Help Center, and docs
- • Help Centers up to 10 on Starter–Advanced; 254 apps on the pricing table (homepage says 300+: Klaviyo, Recharge, Yotpo)
Where two meters on one reply hurt
- • Charged both a ticket fee and an automation fee when AI Agent responds and does not hand over to a human
- • Most plans $0.90 per resolved AI interaction; Starter begins at $1; overage $1.50 — Voice and SMS tickets are extra meters
- • Seasonal ticket spikes make the bill move with volume
- • Voice is a paid add-on metered as tickets, not a published ¢/min receptionist
Gorgias billing docs and App Store scars
Sourced Gorgias complaints and vendor docs, with links. These are not Guzli customers. Pair each with why someone should still stay on Gorgias.
“You are charged both a ticket fee + automation fee if AI Agent responds to a ticket and does not hand over the conversation to a human agent.”
Gorgias Docs, How you're billed for using Gorgias · August 2026 · Source
“Most plans are $0.90 per resolved interaction. Starter plans begin at $1.”
Gorgias, AI Agent Pricing Explained · 28 May 2026 · Source
“If you're on a Support + Shopping Assistant plan, the overage rate is $1.50 per interaction across all paid tiers.”
Gorgias, AI Agent Pricing Explained · 28 May 2026 · Source
“Used Gorgias for 7+ years. Support has gone downhill. A recent issue took 3+ months.”
Enviroscent.com, Shopify App Store (Gorgias: AI, Helpdesk & Chat) · 25 Aug 2026 · Source
“Missing features. AI half baked. Shopify missing B2B versus retail. One UK merchant, nine months — not a claim that Gorgias lacks native Shopify order actions.”
Sophia Webster, Shopify App Store (UK) · 17 Jun 2026 · Source
Say this out loud before you switch
TL;DR: Gorgias is the Shopify helpdesk. Guzli is the same agent on website chat and the phone. Most stores should keep Gorgias for refunds, macros, TikTok Shop, and order-edit tickets, and put Guzli on the storefront with write-back. Full rip is honest only if you are leaving the desk. Re:amaze is the per-seat ecommerce column. Guzli is not a Shopify App Store listing.
Last updated: August 2026.
Two meters on one AI reply
Gorgias billing docs: you are charged both a ticket fee and an automation fee if AI Agent responds and does not hand over to a human. Voice tickets and SMS tickets are extra meters. One conversation can eat helpdesk + Voice + SMS.
Live gorgias.com/pricing with Add AI Agent on (28 August 2026): Starter $40 monthly-only (50 tickets + 30 automated, overage +$0.40 / +$1.50, 3 seats); Basic $90 ($77 annual, 300 + 30); Pro $550 ($471 annual, 2,000 + 190); Advanced $1,430 ($1,227 annual, 5,000 + 530); Enterprise custom. Implied AI unit: Starter $1.00, others $0.90 — matching AI Agent pricing (28 May 2026). Overage $1.50.
Guzli does not add a ticket meter on the storefront conversation. Chat-only Hobby is $49. Voice is $149 + 16¢/min on Standard, $499 + 14¢/min on Pro. There is no Gorgias ticket-import connector — train from the site and files, not from a history dump.
App Store stickers are not the AI plan
Shopify App Store helpdesk-only stickers $10 / $60 / $360 / $900 do not include AI Agent. Do not publish $10 as “Gorgias with AI.” Guzli is not sold as an App Store app on this page. Seats on the live table: Starter 3; Basic / Pro / Advanced 500. The App Store still says unlimited agents on Basic+ — quote both, prefer the live table.
Vendor homepage claims (not independent): 40% of Shopify brands, 17,000+ brands, “Automate 60% of support.” App Store listing rated 4.3 from 633 reviews on 28 August 2026. Those are vendor or marketplace numbers, not Guzli stats.
Refunds and TikTok Shop are why stores stay
Native cancel, discount, refund, and order edits are the reason the desk wins. Macros and a 500-agent peak week are the helpdesk job. TikTok Shop and wall comments are Gorgias surfaces Guzli does not replace. The AI Agent is generative — an OpenAI partner — trained on Shopify data, the site, Help Center, and docs. Writing it as “rules-based” is a lie.
Footer names WooCommerce, BigCommerce, Magento, and PrestaShop. Which plan unlocks Magento is not published here. Guzli ships Shopify, BigCommerce, WooCommerce, PrestaShop, and Stripe for storefront actions. It is not the Magento helpdesk. If you need a full ITSM, that page is Guzli vs Zendesk.
Pair on the storefront, do not rip the desk
Stay on Gorgias if native refunds, macros, TikTok Shop, or peak staffing still run the brand. Put Guzli in front if you want chat and voice without a second ticket on every storefront conversation. Full switch only if you are leaving the helpdesk. Hobby cannot exercise voice.
Re:amaze if seats beat tickets
Re:amaze is in the table because some merchants hate ticket meters and still need an ecommerce inbox. That is a desk-to-desk choice, not a Guzli feature.